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RivalHealth Marketing

Workplace wellness can be a frustrating—trying to get employees to participate, attempting to measure positive results and ultimately seeing a return on your investment.  Fitness and wellness plans aren’t easy to implement—they take time, money and patience.  However, some programs are easier to implement than others, such as “Biggest Loser” contests, but do they actually result in measureable outcomes?

3 Reasons Why Biggest Loser Contests Will Not Work:

  1. Neglects specific populations
  2. Results in short-term changes
  3. Loses hype

Neglects specific populations

Biggest Loser contests tend to attract those who need to lose weight.  Contests are a fun way to kickstart the journey to weight loss for some employees.  However, what about those employees who are already healthy and don’t need to lose weight? Why would they want to participate? Or, what about those employees who have never exercised a day in their life and an extreme weight loss contest seems too daunting?  An effective wellness program needs to be applicable to both ends of the spectrum, targeting your entire employee population.  Individualized programming is the only sure way to do this!

Results in short-term changes

Weightloss contests often result in short-term changes because the programming is set up in a way that results in plateau for users.  An overweight employee may lose a quick 10 pounds at first, but after a month or so of the same exercises and food choices, their body will adapt and the user will fail to notice any significant changes.

To create long-term changes, the program must be sustainable and realistic.  Creating healthy habits to sustain a healthy lifestyle will provide a true solution for employees.  Learning to incorporate exercise and healthy food choices is key.

Loses Hype

Biggest Loser contests get off to a fast start but tend to lose its hype after a month or so.  At first, it’s exciting to embark on a new challenge, but if the program is unsustainable, employees tend to disengage.  If an employee suffers from a setback, or worse, an injury from too much too soon, it will be hard to jump back on the wagon. 

Wellness programs need to meet each employee where he or she is…whether that be by starting by walking for 10 minutes your 1st day or completing a higher intensity chest-back-abs sequence!  Realistic programming for each employee is crucial to wellness program success.

Visit www.rivalhealth.com for more information on how to deploy a workplace wellness program that will create long-term, sustainable changes for all employees!


About Us

RivalHealth is a fitness-based wellness platform that engages employees with daily exercise and nutrition activities and sustains engagement through social interaction, challenges, incentives and outcomes.