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RivalHealth Marketing

More and more companies are attempting to incorporate corporate wellness into their
benefits offerings, but few of them see tangible results from these efforts.  What can you do to make sure that your corporate wellness spend is an investment that yields true returns, rather than an expense with marginal benefit?  We have observed three common components to successful corporate wellness solutions.  Incorporate them into your solution, and you will dramatically increase the returns from your efforts.

Company-Wide Social Engageme

It’s no secret that the likelihood individuals achieving long-term lifestyle change increases when supported by a group that shares the same commitment.  Embarking on the journey to wellness is easier when surrounded by a support system of coworkers, family and friends.  Successful corporate wellness solutions seek to create shared commitment across groups (or teams) of employees, rather than leave individual employees to fight the wellness battle alone.

A team-environment provides:

  • Motivation through positive social support

  • Accountability to teammates and company

  • Inclusion for all employees, whether sedentary or super-fit

  • Support wherever the individual might need it – at work, at home or on the road

Regular Performance Measurement

Administrators of successful corporate wellness solutions understand the distinction between activity, participation and performance, and they monitor, manage to and reward performance.  If you want to know whether or not your program is actually working, you need to regularly verify outcomes not just activity.  Participation and activity metric tracking will generate individual and organizational plateaus. Outcomes metrics allow you to set goals and manage toward achievement.

True performance measurement:

  • Administrators must establish a common metric to measure fitness across the entire company, regardless of office location, language, etc. 

  • Administrators must know the organization’s initial fitness-level and monitor its change, by division, departments, teams or individuals, over time.

  • Employees should be able to benchmark their fitness compared to national standards for their age and gender and their colleagues.

Solutions Appropriate for Every Employee

Not every employee has a health problem, but every employee has a fitness level and should have a fitness goal. To achieve the social component discussed above, the company must adopt a progressive corporate wellness solution, scalable to the individual needs of every employee.

Characteristics of a progressive, scalable solution:

  • Employees have personal plans based on fitness history, current activity, fitness goals and access to equipment.
  • Plans adapt to the employee success.  As their fitness and health increase, the plans must become more difficult to keep the employee challenged and improving.



About Us

RivalHealth is a fitness-based wellness platform that engages employees with daily exercise and nutrition activities and sustains engagement through social interaction, challenges, incentives and outcomes.