So, you have scheduled a biometric screening at your company. That’s great! But before you get started you may want to consider a few critical issues to get the most out of your investment.
1. Employees don’t think biometric screenings are fun! Can I get a raise of hands of all the readers out there who enjoy getting stuck with a needle? If you do, we have another issue altogether. But seriously, as important as the data is that we collect from our biometric screenings it is challenging to get people to participate. So, what do we do? We incentivize them to “show up”.
2. The people you most need the data from don’t participate. Often those who know they are unhealthy and cost the company more than average in health care dollars do not want you to know who they are. So they don’t participate. There is no reward big enough for you to know about his or her personal health! But what if you incentivized your employee for improving his or her fitness level? After all, getting up and getting moving can be fun! A fitness level is measurable and doesn’t reveal any personal health information.
3. You reward and incentivize for participation, not results. Incentivizing your employees to participate in your biometric screening is fine to help get them there. But too often I see companies spending their wellness budgets unwisely. What you are really looking for is health improvements so why not incentivize more for results rather than for just “showing up”?
4. Companies don’t know what to do with the data once they have it. Gathering biometric data on your population is only important if you know how to use it. Sure, it is interesting to see what percent of employees are diabetic, have high blood pressure, or are metabolic. It certainly solidifies the reason your health care costs are out of control! The question is how do you improve it? Well, simply put, all of your employees could eat better and move more. Sure, some of your employees may already have that figured out but most don’t. And everyone has room for improvement! Whether you have high blood pressure, are overweight, or are pre-diabetic the prescription is the same. Change your diet and get moving. Implementing a wellness program with a focus on fitness is a great way to improve biometric data.
More to come next week…