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RivalHealth Marketing

You’ve been investing in a corporate wellness program for months, how to measure efficacy of your corporate wellness programmaybe even years. You’ve spent countless hours promoting the program and brainstorming ways to increase participation rates.  You’ve logged your daily steps (and even hit the 10,000 mark!) but haven’t noticed any significant health changes since the first month.  You find yourself questioning the efficacy of the program.  Is it a waste of the company’s money? How do you measure efficacy anyways?

The Plateau Effect- The Root of All Evils

Have you been following your corporate wellness program for months but haven’t noticed significant changes in your health lately? Did your progress plateau after the first few months? If so, don’t blame yourself; blame the ineffective program. If your wellness program fails to deliver results after the first few months, it’s because your body has adapted to the program!

Measure Outcomes Not Activity                                     

That being said, tracking daily activity and behavior does nothing to prove the program’s efficacy! In fact, it results in a lot of useless data that doesn’t show true outcomes.  Instead of tracking daily activity, your wellness program should measure fitness performance using a basic fitness assessment.

Establish a baseline fitness level through a fitness assessment:

  • Sit-ups
  • Push-ups
  • Pull-ups (men) or flex-arm hang (women)
  • Timed mile
  • Compare results to national averages for your age and gender
  • Complete fitness tests quarterly

Track Progress Over Time

Unlike mindless data of daily activities, a quarterly fitness test shows a user’s fitness level and monitors progress over time.  It allows admins to track progress of users and determine overall efficacy of the wellness program.  Measureable outcomes are crucial in order to validate not only the efficacy of a wellness program, but also the money invested in the program.

Get your corporate wellness program back on track by measuring outcomes, not daily activities.  Use quarterly fitness assessments to measure efficacy and track true progress over time!



About Us

RivalHealth is a fitness-based wellness platform that engages employees with daily exercise and nutrition activities and sustains engagement through social interaction, challenges, incentives and outcomes.