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RivalHealth Marketing

Is your wellness program plagued by problems like low engagement, a lack of commitment from senior management and difficulty determining ROI? If so, you may be overlooking an easy fix: fitness.

The problem: Low engagement.

Why fitness is the solution:

Plus, exercise adds endless variety to wellness programs. You can plan engagement-boosting events and challenges around almost any form of physical activity, be it walking, running, biking or team sports.Only 58% of wellness programs incorporate a physical activity component, even though 78% of employees are interested in exercise. And only 43% include nutrition plans or nutrition education, even though 69% of employees want to know more about how to improve their diets. By adding fitness components to your program, you’re simply giving employees what they want, which is sure to increase engagement.

The problem: A one-size-fits-all program that doesn’t meet the needs of all employees.

Why fitness is the solution:

Some wellness programs focus on high-health-risk employees such as the obese. While this strategy makes sense in terms of lowering health care costs, it can make your wellness program irrelevant to employees who aren’t high-risk.

But all employees can benefit from exercise and proper nutrition. Some wellness programs (including Rival Fusion) allow you to create customized exercise and nutrition plans for every employee, regardless of fitness level. That way, high-health risk employees get the guidance they need to improve their habits, while fitter employees are challenged to take their health to the next level.

The problem: Difficulty measuring results.

Why fitness is the solution:

Fitness programs can provide you with the data you need to measure the success of your wellness initiative. You can track biometric measures of health, such as weight, cholesterol level and blood sugar levels; measures of fitness, such as resting heart rate, flexibility, the number of pushups or pull-ups someone can perform and the time it takes someone to walk or run a mile; and data about health habits, such as calories consumed and minutes exercised each week. You can collect and analyze this data before launching your program and at set intervals thereafter to get the hard facts on how well your initiative is working.

The problem: Low budget.

Why fitness is the solution:

Wellness doesn’t have to be expensive. You don’t have to give all your employees gym memberships, fancy wireless fitness-tracking devices, costly biometric scans or sessions with personal trainers and dieticians (though these are great if there’s enough room in your budget) to have a wellness program that works. Employees can exercise at home or at the office with minimal equipment, and learn about exercise and nutrition from cost-effective videos or websites. You can assess their health levels with simple fitness evaluations that don’t require special equipment or visits from medical professionals.   

Fitness is essential to wellness so why not make it essential to your wellness program? You may find that it’s the key not only to better health but to solving your administrative headaches as well. 

If you want to boost engagement and better your corporate wellness program, click here!



About Us

RivalHealth is a fitness-based wellness platform that engages employees with daily exercise and nutrition activities and sustains engagement through social interaction, challenges, incentives and outcomes.