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RivalHealth Marketing

To improve your workplace’s attitude towards wellness, you’ll need a good strategy.

Here are a few steps to follow to create one:

Form a wellness committee. 

Nominate employees with a passion for health to serve on the wellness committee. This group can be responsible for planning events, choosing incentives and communicating information about the program. They can also act as cheerleaders whose role is to get everyone excited about the program, coaches who offer advice and support and wellness role models who share stories of their struggles to improve their health. Be sure the committee represents a cross-section of your employees and not just the ones who are already avid gym-goers. Employees who are new to fitness or have health problems should have a voice as well.

Assess your current wellness culture.

Determine where your company stands when it comes to wellness. Biometrics and health risk assessments can give you hard data on how healthy your employees are, but they don’t tell the whole story. Consider social and environmental influences on wellness, too. Do employees feel pressured to eat high-calorie snacks at office functions? Do managers criticize subordinates for participating in wellness activities during working hours? Are workstations ergonomically correct? Use surveys, interviews and focus groups to gain insight into employees’ attitudes towards wellness and ways your organization promotes or hinders healthy behavior.

Set measureable goals.

Create a vision of what you’d like your workplace to look like, wellness-wise, one year from now. Then, set concrete and specific goals that will get you closer to that vision. These goals should be measureable so that you can assess progress later on. Think in terms of numbers and percentages, such as having a certain percentage of employees participate in the wellness program, lose weight, lower their resting heart rate, eat four or more servings of fruits and vegetables a day or exercise three or more times a week.

Create pathways to reaching those goals.

Decide how you’re going to meet each goal. Depending on the nature of the goal and the needs of your workforce, you may need to specify multiple pathways to each goal. For example, if you want to promote weight loss, you may opt to launch a formal exercise and nutrition program, invite employees to join teams, hold a “biggest loser” competition and make more healthy foods available in the cafeteria.

After crafting your strategy, your next step is to implement changes. We’ll share some tips for doing so in our next post. Stay tuned!


Interested in implementing a good strategy for wellness at the workplace?

Download The RivalHealth for Companies Fact Sheet


About Us

RivalHealth is a fitness-based wellness platform that engages employees with daily exercise and nutrition activities and sustains engagement through social interaction, challenges, incentives and outcomes.