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Our Story

OUR STORY

gBehavior | RivalHealth brings 25 years of experience in behavioral wellness and safety programs, covering over 500,000 lives across the platform.
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Two Companies. One Powerful Solution.

gBehavior and Rival Health merged to form GBRH Holdings, Inc in March of 2017. gBehavior | RivalHealth brings 25 years of experience in behavioral wellness and safety programs. Combining Rival’s state of the art fitness, exercise and nutrition content with gBehavior’s comprehensive points tracking engine and its proven wellness and safety incentive program design, gBehavior | RivalHealth provides a comprehensive total rewards platform that is scalable to address safety, wellness and healthcare cost containment.

 

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Our Mission

To inspire, transform, and sustain winning behavior by rewarding our participants for making smarter choices. We improve the lives of our participants to help our clients achieve their cultural and financial goals.